![]() How your team greets and talks to customers Here are some other items to consider that can impact your business's experience: When you care about the details, customers will notice and feel valued. The food you serve or the products you sell are important, but they're just one aspect of your business. Are they greeted warmly by your staff? Is it easy to know where to go, and what instructions to follow regarding wearing masks inside? Does the establishment feel clean, comfortable, and welcoming? When they get goods delivered, are they packaged and presented in a way that feels thoughtful and caring?Įvery touchpoint in your business is an opportunity to create a great customer experience, and no item is too small. This can start from the moment they walk in your door, noticing how your location looks, feels, smells, and sounds. The first area to consider when evaluating your customer service is to look at how customers experience your business. Customer service guideline #1: create positive customer experiences We'll dive into each of these themes below-keep reading to learn customer service best practices that will help your business have a memorable impact with customers. So, how do you keep your customers happy and coming back, again and again? The guidelines for good customer service can be boiled down to three areas of focus: creating positive experiences, meeting or exceeding expectations, and building strong relationships. Repeat customers also require less investment in marketing costs. ![]() According to a report from BIA/Kelsey, repeat customers were found to spend 67% more than new customers. Happy customers become repeat customers, and repeat customers are more likely to spend more money with you. In fact, good customer service can do more than keep your customers satisfied-it can have a measurable impact on your business. If customers feel like they're always right, they're likely to come back and continue to support your company. As a business owner, you've likely heard the customer service guideline, "The customer is always right." Whether or not the customer is actually always right is up for debate, but what the adage points to is the value of making sure your customers feel cared for and appreciated.
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